The Olding Of America – Retailers Brace For The Silver Tsunami

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The future will be brighter, more colorful, and easier to navigate for all us Baby Boomers, so we’d better start thinking about the custom paint jobs and pinstriping we want on our Hoverrounds and Rascals. Oy.

CHARLOTTE, N.C — CHARLOTTE, N.C. – Easier-to-chew foods, brighter lights in stores and bigger, clearer fonts on packaging: Those are a few of the changes marketers discussed at a conference Friday about how to sell to aging consumers.

via Companies set sights on aging consumers | McClatchy

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