Because the Christian Science Monitor is not that into it, frankly.
I’ve visited AA.com a number of times recently, and here we are at the gate waiting to board the London flight. In coach, because I didnt have elite mileage status (and being a travel agent is actually negative status mojo these days).
I agree that AA.com is ugly, hard to navigate, and nearly impossible to use. And I also agree that RyanAir has them beat for ugly, diffuculty of use, and likelihood that it’ll time out while you’re reading terms and accepting policies. Ugh.
On the other hand, WE’RE HEADED TO LONDON but will keep in touch with family.
Posted with the iPhone, barely
1. American Airlines
The website design expertâ€™s opinion on the major airlineâ€™s homepage is blunt:
â€œIt looks like a government form. Believe it or not, American Airlinesâ€™ site stresses me out just by looking at it,â€ says Gabriel Shaoolian, CEO of Blue Fountain Media, a website design company with clients such as Nike, United Nations, and Harper Collins Publishers. â€œIt looks like it was created 15 years ago.â€
The airlineâ€™s static homepage comes off even worse once compared to those of its competitors, JetBlue.com or United.com for example. Both have more relaxed designs â€“ less clutter and easier on the eyes color schemes.
Planning a flight can already be a harrowing experience. Add to that an unappealing interface and users may subconsciously avoid purchasing from American Airlines.